Marketing Strategy Consulting for B2B Companies
Stop throwing spaghetti on the wall hoping it sticks! Get a clear path to success with a cohesive marketing strategy based on your goals, business and target audience
Most marketing fails because of a lack of strategy. Without a clear strategy or direction for your marketing, you'll end up wasting a lot of time and money.
That's why you should first develop a plan and then work on execution.
At Allura Digital, we can provide you with a comprehensive digital marketing strategy to help you unlock growth opportunities and drive more traffic, leads and conversions.
Our B2B marketing strategy consulting covers everything from defining your buyer personas to analyzing your competition to putting together a custom digital marketing plan based on your goals & budget.
Whether you're getting started with digital marketing, or already doing it but struggling to get the results you want, we can provide you with a strategic roadmap to help you achieve your goals.
What's covered in our Marketing Strategy
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Deep Digital Marketing Audit (Website, Social Media, SEO, and other relevant aspects of your marketing)
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Establishing SMART marketing goals & metrics
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SWOT Analysis of your business
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Market Sizing and Analysis
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Customer analysis - Segmentation, buyer personas and customer journey mapping
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Competitive Analysis
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USP and Competitive Advantage
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Brand Positioning and Statement
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Brand and Marketing Messaging
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Marketing Channels and Activities
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Consultation on setting up the necessary MarTech stack
Based on this strategic analysis, we will pull everything together into a 3 month marketing plan, so you know exactly what activities you need to perform each month to get to your objectives.
Building your marketing strategy is a comprehensive process where we'll dive deep into your business, uncover the biggest gaps in your marketing and provide you with actionable insights. Here's what's covered:
