Steer Your Marketing to Success
Plan & implement marketing more effectively with our B2B Fractional CMO services
Marketing Audit & Strategy
Ongoing Management & Support
Performance Monitoring & Reporting
Available for a fixed monthly retainer
What is a Fractional CMO?
A full-time CMO can cost up to $200,000/year, plus benefits.
This can be very expensive for a lot of SaaS startups and SMBs. That's where a Fractional CMO comes in! A Fractional CMO is a senior marketing leader who looks after your marketing at the fraction of the cost of a full-time CMO.
Unlike a full-time CMO, a Fractional CMO is available to you for a certain amount of hours every month, where they build your marketing strategy and lead your marketing team in the implementation of that strategy to help you achieve your marketing goals.
Who needs a Fractional CMO?
A Fractional CMO is ideal if you have a small marketing team executing tactics on a day-to-day basis, but you lack the marketing leadership to guide and manage them.
Managing this team takes up a lot of your time and you wish you could have somebody to take that burden off you. However, you don't have the budget for hiring a full-time CMO, or maybe you need the skills and experience of a CMO but you don't need them for 40 hours a week.
Either way, a fractional CMO will be a great investment as they can work with your leadership team and your in-house staff to help you drive better business results.
3 Signs that you need a Fractional CMO
You are executing marketing without a strategy/plan and you or your team doesn't have the expertise in building a strategy
You have a marketing team but not the time to manage it. You need a marketing leader but don't have the budget to hire a full-time CMO
You're struggling to get the results you want from your marketing. You feel you're wasting money but you don't know how to fix it.
Top Benefits
Expert marketing leadership & skills at the fraction of the cost of a full-time CMO
Strategy-driven guidance for more clarity - no more random acts of marketing
Well-defined processes and frameworks for better execution
Better efficiency and optimization of your marketing budget & resources
Allows you to focus your time and energy on running your business
Our fractional CMO costs up to 80% less than a full-time CMO
while delivering the same results!
Meet your Fractional CMO
Drive better results with a seasoned marketer on your side
Chintan Goswami
Chintan brings over 10 years of experience in marketing, having worked with 20+ B2B companies across multiple verticals. He holds an MBA in Marketing from Heriot-Watt University, UK, and spent almost 5 years in London working with B2B & B2C companies spanning multiple verticals.
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He loves to understand client challenges, build the right strategies and systems, and help them execute marketing with greater clarity, confidence and consistency.
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With Chintan, you get someone with both strategic and tactical expertise. Having started his marketing career as a one-man marketing department in the company, he understands the nuanced challenges of day-to-day marketing operations and the tactics and tools needed to run a successful marketing program.
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He believes in focusing on the 'right' marketing, not just 'more' marketing. In his free time, he enjoys traveling and listening to podcasts.
Customer Testimonials
Ruchika Kashyap
Smart Health Clubs
Chintan is Fractional CMO for SHC nearly a year now. He brings a rare combination of strategic direction, data insights and execution excellence to all the campaigns he runs for SHC. Under his leadership, we are poised to meet our pipeline numbers this year. He has taken a significant load of my shoulders in terms of managing the campaigns and team.
He has also done more strategy projects for us recently for a new business space we are expanding into. Beyond all this, we, the leadership team, lean on him for advice related to positioning, differentiation and value proposition for the business as a whole.
Fractional CMO Pricing Packages
Silver Package
Starts at $2000/month
Marketing Audit
Marketing Strategy
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Translate management's vision into relevant marketing goals and objectives
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Develop a quarterly marketing plan outlining channels, activities and KPIs in line with business goals
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Plan and manage marketing budget
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Identify new opportunities for growth (including quick wins)
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Provide ongoing strategic and tactical guidance
Reporting
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Regularly track performance and optimize campaigns to improve results
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Report monthly on mutually agreed-upon metrics and KPIs
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Conduct monthly performance meetings with the management and team members
Availability
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Up to 20 hours/month
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1 team meeting per week
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Monthly management meeting to review performance & strategy
Minimum 3 month commitment
Gold Package
Starts at $3000/month
Marketing Audit
Marketing Strategy
-
Translate management's vision into relevant marketing goals and objectives
-
Develop a quarterly marketing plan outlining channels, activities and KPIs in line with business goals
-
Plan and manage marketing budget
-
Identify new opportunities for growth (including quick wins)
-
Provide ongoing strategic and tactical guidance
-
Advisory on MarTech implementation
Marketing Leadership
-
Lead calls with the team to monitor progress and address marketing issues/concerns
-
Conduct monthly performance meetings with the management and team members
Reporting
-
Regularly track performance and optimize campaigns to improve results
-
Report monthly on mutually agreed-upon metrics and KPIs
-
Conduct monthly performance meetings with the management and team members
Availability
-
Up to 30 hours/month
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1 team meeting per week
-
Monthly management meeting to review performance & strategy
Minimum 3 month commitment
Platinum Package
Starts at $4000/month
Marketing Audit
Marketing Strategy
-
Translate management's vision into relevant marketing goals and objectives
-
Develop a quarterly marketing plan outlining channels, activities and KPIs in line with business goals
-
Plan and manage marketing budget
-
Identify new opportunities for growth (including quick wins)
-
Provide ongoing strategic and tactical guidance
-
Advisory on MarTech implementation
Marketing Leadership
-
Lead calls with the team to monitor progress and address marketing issues/concerns
-
Conduct monthly performance meetings with the management and team members
-
Assist management in hiring and onboarding new marketing talent, both in-house and externally
Reporting
-
Regularly track performance and optimize campaigns to improve results
-
Report monthly on mutually agreed-upon metrics and KPIs
-
Conduct monthly performance meetings with the management and team members
Availability
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Up to 40 hours/month
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2 team meetings per week
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Monthly management meeting to review performance & strategy
Minimum 3 month commitment
Our Fractional CMO services are available on a monthly retainer, at literally a fraction of the monthly cost of a full-time CMO
Frequently Asked Questions
How do we get started with this?
Just book a consultation call with us here. We'll discuss your needs and send you a customized proposal.
How many hours will we get from your fractional CMO every month?
We offer multiple packages - starting from 20 hours/month depending on your needs and budget.
What will be the scope of your engagement?
The exact scope of the fractional CMO engagement depends on the specific needs of your business and your budget. But our pricing packages mentioned above will give you a sense of what to expect.
Will the fractional CMO replace our marketing team?
No. The fractional CMO will work with your existing resources and lead your marketing team.
What if we work with an agency and do not have an in-house marketing team?
That's fine. The fractional CMO can work with the agency you've hired, as long as they agree to let us manage the resources they have assigned to you.
Do we need to train the fractional CMO?
The fractional CMO needs to understand your business and your products/services in order to be able to plan a custom strategy and lead its execution. So yes, there will be some degree of training you'll need to provide, as you would to any new hires. We will schedule sessions with you and relevant members of your team for this purpose.
How long can we hire the fractional CMO for?
For as long as you like! The fractional CMO is an ongoing engagement, and we are happy to work with you as long as we both see the value in the relationship. But given the fact that good marketing takes time to produce results, we recommend our clients to hire us for at least 6 months.
